Nancy Goroff for Congress

Below are samples from an eight-piece mail plan I wrote with The Dover Group in collaboration with 314 Action PAC for Nancy Goroff in the 2020 New York State Democratic primary.

Nancy Goroff, a physicist and environmental scientist, was running for office for the first time. If elected, she would be the first woman with a Ph.D. in science in Congress. Nancy’s main opponent in the primary was a businessman with investments in big oil and coal.

Our mail program focusing on telling the story of Nancy as a leader who follows science, facts, and data and will fight to save our environment from climate change—in contrast with her opponent, who profits off pollution.

Nancy won her four-way primary with 36.1% of the vote.

Scroll down to see two pieces from this mail program.

Concepts and copy are by me. Design and production are by The Dover Group.

“Cashing In” 8.5 x 11