Amanda Cappelletti for PA State Senate

Below are samples from a six-piece mail program I wrote with The Dover Group for the Amanda Cappelletti campaign for Pennsylvania State Senate in the 2020 Democratic Primary.

Amanda, a former director of policy for Planned Parenthood, was running against a well known, eleven-year incumbent who had been credibly accused multiple times of harassment and sexual assault.

Our mail program for Amanda focused on her leadership and reputation as a fighter for women, verses a serial harasser who refuses to step down, despite calls from both his party and Governor Wolf for him to do so.

Amanda won her primary by 32 points.

Scroll down to see two pieces from this mail program.

Concepts and copy are by me. Design and production are by The Dover Group.

“The Choice Is Clear” 8.5 x 22 (1 fold)

“Ditch Daylin” 8.5 x 11